Netflix plan price hikes suck, but they’d suck a lot less if they came with features you could be excited about
Considering Netflix’s constant need to attract investors with more profit, and the increasingly crowded streaming landscape, the need for profit is understandable.
But, with streaming being so competitive and pirating being so easy, constantly increasing the price for the same service simply isn’t sustainable.
 So, as a fun lil thought experiment, I’ve come up with 3 different Netflix plans (and the features they’d include) that I think people would happily pay more for.Â
Keep reading for the details, and be sure to share whether you’d be happy to pay more for these plans/features, (and if so, which one(s)) in the comments!
The social tier would be designed to create a sense of community, make using Netflix more of a social activity, and encourage people to set-up their own accounts so they could explore these features for themselves.
Recommendations - You’d be able to recommend movies and shows directly to your friends’ accounts/set up lists of recommendations for them to watch (which would make them much more likely to get around to watching them).
Watch Parties - Would give you the ability to host watch-parties with friends all over the world - perfect for long/distance relationships (since first posting this, it has actually become a feature!)
Social Media Integration - This feature would let you connect your Letterboxd (and other apps like it) to your Netflix, log your watches automatically, and leave reviews/ratings directly through the Netflix app.
Netflix pioneered the binge-watching model, so they should lean into it! A binge-watcher tier would encourage/incentivise binge-watching usung redeemable points. More bingeing means Netflix’s shows perform better, get positive coverage, and then attract more subscribers.
Challenges - Redeemable points would be awarded for completing watch-challenges, (like completing a new show in 24 hours) then used for exclusive merch, set visits, meet & greets etc.
Netflix wrapped - Like Spotify’s popular end of year ‘wrapped’, this would show you everything you’ve watched in the year, your watching patterns compared to others, and give you info about the behind-the -scenes talent from your favourite shows/movies.
Because of its effect on cinema/Hollywood as a whole & its quantity over quality streaming model, a lot of cinephiles aren’t big fans of Netflix. A cinephile tier is a good way for Netflix to extend an olive branch to the industry/audiences, build relationships with the talent of tomorrow, and become an ally rather than an enemy.
Netflix Cinema - A short theatrical release for their more prestigious movies would make creators happy and help theatres. tickets movies and premieres could either be won or bought with priority access/discounts as part of this tier.
Netflix Talent - Netflix could host events to help the next gen of talent network, and bring in some of their current talent to speak & share their advice/experience in the industry. It’d be a great way for Netflix to keep tabs on the promising talent of tomorrow, and a great way for up & comers to learn & grow.
netflix Indie Film Fund - Subscribers would be able to donate to a fund throughout the year, Netflix would match subscribers total contributions then use the money to fund an independent film. They could even invite filmmakers to submit their projects & have subscribers vote on which films they’d like to see funded with their donations.
Offering new and exciting features is a much more sustainable way to promote long term growth. While squeezing existing subscribers seems to be working for now, I don’t see that being the case for much longer.
Some people have already deleted their accounts and others are considering it. netflix needs to get innovative and offer subscribers more value if they want to continue to stand out from the competition and grow long-term.
Which one(s) of these tiers/features would you pay more for? can you think of any others? Share your thoughts and opinions in the comments!
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